Ford is slashing pricing on the 2023 MotorTrend Truck of the Year, the all-electric Ford F-150 Lightning pickup truck. With an incredible amount of sales, up 118.7% in the second quarter of 2023 versus 2022, Ford is producing more Lightnings than ever before.
Efficiency
Thanks to efforts in retooling the plant to boost production, and lowering raw battery material costs, the automaker is able to lower the price of the Lightning by as much as $9,979. This comes on the heels of Ford shutting the Michigan plant down for six weeks where the F-150 Lightning is manufactured. Ford explained all of that effort was to increase the efficiency of the facility to be able to output a total of 150,000 electric trucks per year.
Power & Range
With the standard range battery, the F-150 Lightning produces 452 horsepower and 775 lb-ft of torque and has a 240-mile range. The extended-range models have 580 horsepower and 775 lb-ft of torque with a 320-mile range.
Tax Credits & Superchargers
Most Lightning models are eligible for as much as $7,500 in federal tax credits. And starting early in 2024, Ford Lightning customers will have access to more than 12,000 Tesla Superchargers all over the United States and Canada.
New Pricing
The new pricing for each trim level is as follows:
Pro
- Original MSRP – $59,974
- New MSRP – $49,995
XLT 311A
- Original MSRP – $64,474
- New MSRP – $54,995
XLT 312A
- Original MSRP – $68,474
- New MSRP – $59,995
XLT 312A Extended Range
- Original MSRP – $78,474
- New MSRP – $69,995
Lariat 510A
- Original MSRP – $76,974
- New MSRP – $69,995
Lariat Extended Range
- Original MSRP – $85,974
- New MSRP – $77,495
Platinum Extended Range
- Original MSRP – $98,074
- New MSRP – $91,995
When asked about the new pricing decrease, Marin Gjaja, chief customer officer, Ford Model e, said, “Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints and other factors drove up the cost of the EV truck for Ford and our customers. We’ve continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning.”
At Benna Ford, we are very proud to offer the game-changing F-150 Lightning, as well as every other Ford vehicle. With more than a hundred new and pre-owned vehicles for sale, our fantastic sales team will work hard to get you the best price possible. And our amazing service department will be sure to keep your vehicle in the best shape to keep you safe and happy. We look forward to working with you soon.
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