The Midwest Automotive Media Association (MAMA) announced seven category winners last fall. Benna Ford is happy to tell you that the Mustang Dark Horse was named their favorite Performance vehicle. Each category winner will be a finalist for MAMA’s Favorite Vehicle of 2024 award.
The Favorite Performance Vehicle and four other category favorites are new from MAMA, which previously only issued awards for Favorite Family Vehicle of the Year and Favorite Luxury Family Vehicle of the Year. The organization expanded its awards to “recognize the diversity of vehicles available and of interest to the readers, viewers, and listeners of MAMA’s membership base.”
MAMA was founded in 1994 and now comprises 273 automotive journalists and public relations professionals from across the U.S. and Canada. The automotive journalists have been testing vehicles throughout the year for their particular media outlets, and all members are invited to gather together for three drive events:
- The MAMA Spring Rally
- MAMA’s Favorites Fall Fest
- Chicago Drives Electric
Voting for the category favorites narrowed a field of over 100 eligible models to a few select members in each category. In the fall, they selected the Mustang Dark Horse and the other category winners.
“With more than 100 new, redesigned, or refreshed vehicles MAMA members could drive during 2023, it was time to assess the breadth and depth of product at each event and for the year as a whole,” said Robert Duffer, MAMA President. “You could say MAMA loves all of her vehicles equally, but everyone knows there’s only one MAMA’s Favorite.”
Though they riffed plenty on their MAMA acronym, the organization of communicators did not explain their reasons for selecting the Mustang Dark Horse. Still, it is not hard to imagine how the 5.0-liter V-8 producing 500 horsepower while still being naturally aspirated could capture their attention. The choice in transmissions is between the 10-speed, which is capable of greater acceleration and lap times, or the rev-matching 6-speed manual, which is simply more fun. A Torsen LSD, tighter chassis tuning, and Brembo six-piston front calipers clamping on 15.4-inch rotors, plus four-piston calipers and 14.0-inch rotors, round out the performance. It probably also doesn’t hurt that the Dark Horse shows the Mustang proudly soldiering forward while the Camero and Challenger say their goodbyes again.
MAMA members will now vote on which finalists they will award as MAMA’s Favorite Vehicle of 2024, which will be announced on February 8 at the 2024 Chicago Auto Show during a MAMA-hosted breakfast. As they have done non-stop for 60 years (as of April 17th, 2024), Ford keeps the high-performance sport coupe tradition alive in America. If you would like that tradition in your driveway, visit Benna Ford for a thrilling test drive.
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