Since 2021, Ford has offered customers that purchased a new Bronco, Bronco Raptor, or a Bronco Sport a free off-roading school pass, and the owners are allowed to bring a guest with them. As of February of this year, over 31,000 Bronco owners and guests have attended the Bronco Off-Roadeo at the four locations in Texas, Nevada, Utah, and New Hampshire.
Now Open To All
Now, for the first time, non-owners will be able to pay $795 per vehicle to get a 4-hour pass for themselves and up to three guests to learn how to drive a Bronco off-road properly by professional drivers. Owners get a free 10-hour program. All participants need to cover their own hotel and travel fees.
More Fords Sold
Ford found that 8.3% of all guests that went with owners to the Off-Roadeo between June and September of 2022 ended up buying a Bronco, or other Ford vehicles once returning from the event. It makes sense for them to allow everyone to have access to see what a Bronco, Bronco Raptor, or Bronco Sport can do when faced with off-road challenges before they buy one.
What You Will Learn
Ford says that anyone who attends one of the four Off-Roadeo schools can expect to experience challenging terrain, including off-road trails, and get one-on-one coaching from professional off-road driving instructors. Owners and non-owners will learn about the technology and features that enable the Bronco to be so natural in off-road situations, like the Trail Control, Terrain Management System, and G.O.A.T. driving modes, along with drivers learning basic off-road driving skills.
Rich Tradition For Racing Schools
Ford has a rich tradition of allowing buyers of their vehicles to experience free performance schools to learn to drive expertly. Buyers of the Shelby GT350 and GT500 Mustangs were able to go to Ford Performance schools for Track Attack events at Utah Motorsports Campus in Tooele, Utah, and Charlotte Motor Speedway in Concord, North Carolina. There were also schools in Utah and Asheville, NC for buyers of the Ford Focus ST and RS.
Current Driving Schools
Currently, Ford has the Raptor Assault Experience for F-150 Raptor customers, the ST SUV Experience for Edge ST and Explorer ST owners, as well as the Dark Horse Track Attack for the new 2024 Mustang Dark Horse.
At Benna Ford, we offer our customers some of the best prices and services. With more than 100 new and used vehicles to choose from, our outstanding sales team and finance department will work hard to make sure you drive away happy. And our fantastic service department will take care of your new-to-you vehicle as if it were their own.
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