Early in 2023, Ford entered into a partnership with actress Sydney Sweeney for a line of women’s workwear. The line launched in March and the most popular items sold out in a matter of days. Ford has announced that it is extending and expanding its clothing line collaboration with Sweeney.
Grew up with Mechanics
Sweeney is best known for her starring role in HBO’s Emmy-winning teen drama “Euphoria” as well as the first season of “White Lotus”. She grew up in Spokane, Washington, with a family of mechanics, so cars and car culture have been a large part of her life. She contributes to that culture herself by use of her TikTok channel, where she has documented restoring her 1969 Ford Bronco. She has used both that channel and Ford’s Instagram account to display her off-roading with the Bronco in Moab, Utah.
Another Ford owned by Sweeney, her beloved Brittany Blue 1965 Mustang, inspired the new line. The line is also intended to be part of a wider campaign to encourage more women to become involved with the automotive industry.
For nearly 60 years, Mustang has represented freedom and self-expression. Collaborating with Sydney and her love for her 1965 Mustang celebrates what that can look like. For Sydney, it meant embracing a new hobby to restore the vehicle of her dreams, and designing a clothing line that makes women feel comfortable and empowered to do the same,” says Erica Martin, Ford marketing communications manager.
Designed by Ford and Sweeney, Made by Dickies
The expanded line will be produced by the well-known maker of work clothes, Dickies. The new line will include denim coveralls, a racing jacket, a corduroy hat, a T-shirt, and a keychain. Ford will display the line with an online lookbook with the products modeled by celebrity female automotive restoration enthusiasts with an online presence, such as Adi Law, Gelica Peralta, Sandy Rancatore, Isabella Rosa, and automotive expert and analyst Lauren Fix. The lookbook will also provide step-by-step instructions for basic vehicle maintenance, changing a car battery, and checking tire pressure, brake fluid, and oil.
“I love working in the garage and was so excited to partner with Ford on a clothing line that’s comfortable in and out of the shop,” said Sweeney. “I was so thrilled that Ford wanted to use auto enthusiasts to model the clothing and create content that teaches people how to do basic maintenance tasks on their vehicles. Being able to take my car into my own hands has been so empowering for me – and I hope this can inspire others who may have never considered working on their vehicle themselves to give it a try.”
The clothing line can be found and purchased at merchandise.ford.com. Of course, Ford vehicles can be found here at Benna Ford. Contact us today and get behind the wheel of a new Ford!
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