Jul 15, 2020

The Bronco is back! There are now three of them! Believe us when we say they will be worth the wait!

Right now, you can reserve your 2021 Ford Bronco 2-door, 4-door, or Bronco Sport and become one of the first owners in the Twin Ports area of this long-awaited SUV lineup. Log onto this website and make a deposit of $100 to reserve your piece of history.

We know you have questions about the new Bronco lineup arriving at Benna Ford from the end of this year into 2021. Here are some of the most frequently asked questions about the most exciting vehicle Ford will offer to the off-road enthusiast in you!

When does each vehicle go on sale?
Bronco Sport starts arriving in dealers by the end of 2020, followed by Bronco two-door and four-door models in Spring 2021.

How much will it cost to reserve a Bronco? Pricing for each model?
Reservations will cost $100 for each model. We’ll start sharing more details about Bronco pricing soon.

Is the $100 Reservation refundable?
Yes automatically with reservation cancellation.

Will reservations be fulfilled in the order placed?
Reservations will be fulfilled in approximately the same order received, based on final ordering and production of similarly configured Broncos. All reservations will be completed before production of stock units begins. Reservations can be moved between dealerships.

When will customers be able to finalize their reservations?
Reservations open on July 13. Benna Ford will reach out to customers to complete the configuration and place the order, expected to be July for Bronco Sport and December for Bronco.

Why Bronco, why now?
Building on Ford’s strength in SUVs, seeing the most SUVs ever purchased in 2019, and a growing surge in consumers wanting to get back to nature, there couldn’t be a better time to bring America’s first and original “sports utility vehicle” back to market. Just look at Bronco as the top trending automotive topic in Google analytics.

Why do you think Bronco is trending and is so popular among off-road enthusiasts and Americans interested in new vehicles right now?
After we shelved the Bronco in 1996, a funny thing happened. Love for Bronco only grew. Bronco clubs proliferated around the country. Classic Broncos became the one of the most highly sought after and collectible vehicles on the U.S. market. The resto-mod crowd at SEMA, our dealers, off-road enthusiasts and Ford employees think of Bronco as more than a vehicle. It’s an idea — one that connects us to our love of the outdoors and getting into the wild.

When did the original Bronco debut?
Bronco debuted on August 11, 1965, as a 1966 model year vehicle.

How many generations of Bronco are there?
The all-new Bronco is the sixth generation of Bronco since the vehicle’s release in 1966.

Why did Bronco end in 1996?
Popularity of old school, two-door, truck-based SUVs waned in the 1990s. Consumer tastes in the 1990s shifted, and Ford took advantage of the growing four-door SUV markets with all-new vehicles like Ford Explorer (America’s best-selling SUV for more than the past quarter-century) and full-size Ford Expedition.

What will all Bronco models have in common?
Every Bronco is Built Wild, delivering a thrilling and confident off-road experience that uniquely draws from 55 years of design and racing heritage plus ingenious adventurer-centered design insights and Bronco-variant architectures to create modern and fun-to-drive off-road vehicles.

What is the difference between Bronco and Bronco Sport?
Bronco is a body-on-frame vehicle, while Bronco Sport is a unibody vehicle. Both come with 4×4 standard and are intended for off-road use.

Will all Bronco vehicles have 4×4?
Yes, all Broncos will have 4×4, making Bronco the only domestic family of SUVs with standard 4×4.

What makes up Bronco’s Built Wild promise?
Built Wild is our brand promise for every Bronco model to deliver on our three key pillars: Built Wild Extreme Durability Testing, Built Wild Capability and Built Wild Innovative Design.

What is Built Wild Extreme Durability Testing pillar about?
To u g h n e s s . Our Built Wild Extreme Durability Testing torture tests across thousands of lab, proving ground and real-world extreme challenges in the harshest climates.

What is Built Wild Capability pillar about?
It speaks to the legendary 4×4 confidence to Go Over Any type of Terrain (G.O.A.T.) provided by unique Bronco-variant architectures with class-leading levels of capability, suspension and trail technologies.

What is the Built Wild Innovative Design pillar about?
Broncos are the future of off-roading, and Built Wild Innovative Design delivers off-road ingenuity, design innovations coupled with heritage inspired DNA, plus new-levels of personalization that can be easily achieved by a novice — all for a truly next-level adventure experience.

Which architecture is the Bronco two- and four-door based on?
The all-new Bronco two- and four-door models feature a Bronco-variant of Ford’s new second-generation global midsize truck architecture. This even more rugged and off-road capable architecture is similar to the Ford Ranger and built alongside the midsize truck at Ford’s Michigan Assembly Plant.

Which architecture is Bronco Sport built on?
Bronco Sport is a unique vehicle with Bronco DNA. It uses a highly modified, Bronco-specific version of Ford’s small vehicle architecture that’s been optimized to deliver the capability a small rugged SUV demands.

Which accessories is Bronco launching with?
Bronco is launching with more than 200 factory-backed aftermarket accessories for more capability, personalization and style.

Will Bronco Sport come with special accessories, too? What kind and from which partners?
Bronco Sport is launching with more than 100 factory-backed accessories.

What is Bronco Nation? And who is it for?
Bronco Nation is the first and only nationally recognized and certified independent Bronco community. It’s for current and future Bronco owners as well as outdoor and off-road enthusiasts to celebrate and share their passion for Bronco.

What is Ford’s Club Connect program?
Ford’s Club Connect program is the official registration program for independent enthusiasts clubs to be certified and recognized by the company. Club Connect’s primary goal is to get all of the Ford clubs registered, and help enthusiasts and fans connected to their favorite or local club’s events, gatherings and social accounts. (Note: Ford’s Club Connect program has 326 registered clubs. Mustang clubs account for 239 of the count, while Bronco currently has three.)

What is the Off-Roadeo?
Bronco Off-Roadeo is a collection of permanent, purpose-built facilities that will offer a mix of year-round and seasonal experiences for off-road enthusiasts and Bronco owners in four epic locations across the country.

Where will they be open?
Throughout the U.S.; we’ll share more details down the road.

When do Off-Roadeo locations open?
Starting next year.

Can non-Bronco owners tap into Off-Roadeo experiences?
Yes.

Will Bronco have its own dealer network?
No, Bronco will be sold at all Ford dealerships.

Which kinds of new apparel and gear is on sale?
There are all sorts of items available, including various apparel options, gifts, novelties and collectibles. We’re continuing to build the collection — including new gear coming this month.

Where do I buy it?
Yo u can buy Bronco gear at our Amazon store: Amazon.com/fordbronco.

Where will Bronco models be built?
Bronco two-door and four-door models will be built at Ford’s Michigan Assembly Plant in Wayne, Mich. — the only plant where Bronco has ever been built. Bronco Sport will be built at Ford’s Hermosillo Assembly Plant in Hermosillo, Mexico.

Reserve your 2-door or 4-door Bronco or Bronco Sport today! When they go into production, you can complete your order with Benna Ford. If you have any more questions, contact us and we will guide you through the process of becoming one of the first to own a Bronco or Bronco Sport in the Twin Ports area!