You don’t purchase a heavy-duty truck because you like big things. You buy them because you expect them to carry out major work. It may be heavy payloads, towing heavy trailers, or both, but you expect your heavy-duty truck to carry it out without a hiccup. Costing more than ordinary pickup trucks, it is a significant investment, and you expect satisfaction. Benna Ford is happy to announce that the 2024 Ford F-Series Super Duty is the most appealing large heavy-duty pickup in the J.D. Power 2024 U.S. Automotive Performance, Execution and Layout (APEAL) Study.
Unlike the Quality Index studies, which measure things gone wrong in various stages of ownership, the J.D. Power APEAL study measures owners’ emotional attachment and level of excitement with their new vehicle. The Study asks owners to consider 37 attributes of their vehicles, ranging from the sense of comfort they feel when climbing into the driver’s seat to their exhilaration when they step on the accelerator. Vehicle owners’ responses to queries about these attributes are aggregated to compute an overall APPEAL Index score.
“The Ford Super Duty ranking as the most appealing Large Heavy-Duty Pickup shows Ford’s commitment to building vehicles that go above and beyond their customers’ expectations,” said Frank Hanley, Senior Director Auto Benchmarking at JD Power.
Ford can place the J. D. Power trophy next to one that named the 2021 Super Duty the most dependable large heavy-duty pickup, and the four that named the 2024 Ford F-Series® Super Duty® the North America Truck of the Year for four consecutive years. Special features include available best-in-class diesel horsepower and torque, the industry’s first Tailgate Down Camera, and the available Pro-Power Onboard with five times more exportable power than any other heavy-duty pickup.
“For the people, businesses, first responders and communities that build America, Super Duty is more than a truck. It’s a tool they rely on to get the job done,” said Andrew Kernahan, Super Duty Chief Program Engineer. “There’s no better recognition than one that comes from the people using the truck every day. We are honored and proud to serve our Ford Pro customers with a Built Ford Tough truck that helps to keep our country moving forward.”
If you are in need of a heavy-duty pickup truck, the top of your shopping list appears obvious, and you can see several examples for yourself at Benna Ford in Superior, WI.
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