Ford has examined people’s concerns about EV vehicles and wants to alleviate as many of them as possible. Consequently, Ford President and CEO Jim Farley has announced the Ford Power Promise for Ford EV customers. Benna Ford gives you the details.
Farley reflected on the full-service filling stations that populated towns across the nation. You could stay in your car while an attendant would top off your tank for you and then go on to clean your windshield and even check your oil. Many customers were new to driving then, and he opined that the full-service stations gave motorists both convenience and peace of mind. After some long-distance EV road trips across Europe, he feels EV owners seek that same level of comfort and satisfaction. Thus, Farley has announced its Ford Power Promise, which includes the following:
- Complimentary home charger and standard installation with a new electric vehicle purchase or lease
- Expanded on-the-road charging stations and locating ability
- 24/7 live support with proactive charging support
- Confidence in the health of their battery
Here are the program details:
Complimentary Home Charger
The ability to charge at home is a key component of EV satisfaction. Starting each day with a full state of charge from low home residential utility rates makes EV ownership more convenient and provides significantly lower operating costs than gas vehicles. Having started on October 1, 2024, with any purchase or lease of a Ford electric vehicle, customers are eligible to receive a complimentary Ford Station Pro home charger (Ford Charge Station Pro) and standard installation at their home. Ford is the only auto manufacturer in the U.S. offering a complimentary Ford home electric vehicle charger and standard installation.
Expanded On-the-Road Charging
On-the-road charging is probably the most significant impediment to the adoption of EV vehicles, so Ford is taking additional measures to improve and streamline the process for Ford EV owners. These measures include:
- BlueOval™ Charge Network—Ford supports charging on the road with access to the largest public charging network in North America. The BlueOval™ Charge Network now includes access to more than 15,000 Tesla fast chargers, with more being added every week.
- Connected Built-in Navigation—Ford will help drivers locate public charging options through its Connected Built-In Navigation, Apple CarPlay® EV Routing, and the soon-to-come Google Maps EV Routing via Android Auto™.
- FordPass® App – Customers pay for charging along their route across Ford’s BlueOval™ Charge Network through one account and one app — the FordPass® App.
Ongoing Support and Guidance
Ford is launching round-the-clock live support, complete with proactive charging assistance. So, even though something is unlikely to happen, customers will know we’re ready to reach out and help. There are three components to this part of the program:
- 24/7 Electric Vehicle Support – Customers can text a dedicated Ford advisor anytime for 24/7 electric vehicle support.
- Proactive Roadside Assistance – Ford Roadside Assistance will pick customers up and bring them to the closest charging station or dealership in the case of adverse vehicle events. This includes running out of charge, no matter where they are.
- Easy Service Solutions—In-person advisors at Ford’s extensive dealer network will provide local support and convenient complimentary mobile service and pickup and delivery at participating dealerships. This means many service and maintenance needs can be handled from the customer’s home rather than a service location.
Battery Confidence
Ford is confident enough in its EV batteries to give them an eight-year / 100,000-mile high-voltage battery warranty.
There are many reasons to consider an EV. They are powerful, smooth, quiet, and require almost no powertrain maintenance, among other advantages. Ford is simply sweetening the pot for the many whose lives fit EV use but are concerned about the change it involves. With the Ford Power Promise already in place, you now have another reason to check out a Mustang Mach-E or F-150 Lightning at Benna Ford.
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