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New Ford Bronco


Yellow 2023 Ford Bronco Heritage Limited exterior

The Ford Bronco returns for 2023 with advanced technology, new features, and an updated take on the classic look you love! Choose from ten trims with additional engine options, customizing your Bronco to your specific needs.

View Our New Ford Bronco Inventory
Contact the Benna Ford Team
2023 Ford Bronco Black Diamond front and back view
2023 Ford Bronco leather interior and touchscreen

Exterior and Capability

Everything about the Bronco’s design is made for off-road capability. Choose from two or four doors with corresponding hard or soft tops, all of which are easily configurable for your next outdoor adventure. Three new color options, including throwback colors, are available to make the outside match the look you’re going for. Customize further with features and accessories like front and rear-locking differentials, HOSS off-road packages, or available steel bash plates. Trail Turn Assist, Ford Trail Control, and Trail 1-Pedal Drive are there to assist on even the toughest terrain.

Interior and Technology

Inside, you’ll find even more options. Choose interior packages from Standard to Lux, each with amenities and style that won’t let you down. Cloth, leather, and marine-grade vinyl seating accents the interior to keep you comfortable while providing easy-to-clean functionality. No matter where you’re headed, the SYNC 4 system offers wireless and voice integration to help you keep your eyes on the road while keeping the whole crew entertained along the way. Plus, getting there is easier than ever with available Ford Co-Pilot360 Technology.


New Ford Bronco Trim Levels

There’s no shortage of options with ten total trims available for the 2023 Ford Bronco. With so many choices, you’re sure to find the Bronco that’s right for you.

2023 Bronco Base
Starting MSRP $32,295
  • Standard Package
  • 16-inch Silver-Painted Steel Wheels
  • 8-inch Touchscreen with SYNC 4
2023 Bronco Big Bend
Starting MSRP $36,285
  • Terrain Management System
  • 17-inch Carbonized Gray-Painted Aluminum Tires
  • Leather-Wrapped Steering Wheel and Shift Knobs
2023 Bronco Black Diamond
Starting MSRP $38,950
  • 17-inch Black-Painted Steel Wheels
  • Marine-Grade Vinyl Seats
  • Rail Racks with Heavy-Duty Bash Plates
2023 Bronco Outer Banks
Starting MSRP $41,855
  • Mid Package
  • 18-inch Machined-Face Black-Painted Aluminum Wheels
  • Signature LED Headlamps and Taillamps
2023 Bronco Badlands
Starting MSRP $45,095
  • Standard Package
  • 17-inch Carbonized Gray-Painted Machined-Face Aluminum Wheels
  • HOSS 2.0 System
2023 Bronco Heritage
Starting MSRP $44,305
  • 17-inch Oxford White Wheels
  • Classic Bronco Script Badging and Details
  • Vintage Plaid Seats
2023 Bronco Wildtrak
Starting MSRP $52,780
  • Mid and Sasquatch Packages
  • 2.7 L EcoBoost Engine
  • Cloth Seats with Heated Front Row
2023 Bronco Everglades
Starting MSRP $53,895
  • Mid and Sasquatch Packages
  • Ford Performance by WARN Winch Kit
  • Factory-Installed Snorkel Intake System
2923 Bronco Heritage Limited
Starting MSRP $66,895
  • 17-inch Dog Dish Style Black High Gloss-Painted Aluminum Wheels with White Wall
  • Heritage Limited Console Badge and Bodyside Graphics
  • Oxford White Instrument Panel
2023 Bronco Raptor
Starting MSRP $73,780
  • Mid and High Packages
  • 3.0L EcoBoost V-6 Engine
  • 360-Degree Camera
You can expect new Ford Bronco models to arrive soon at Benna Ford! While you wait, you can view our current inventory of 2022 models, or contact us today for availability information.


Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week. MSRP may not represent the actual price at which vehicles are sold in this trade area.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, license, and $349.00 service fee. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week. MSRP may not represent the actual price at which vehicles are sold in this trade area.