2024 was a big year for truck introductions. The mid-size truck class was awash in activity with redesigns for the Ford Ranger, Tacoma, and the Colorado/Canyon twins. There was also the Silverado EV (following in the Ford F-150 Lightning’s footsteps) and even the Cybertruck. But Benna Ford is pleased to announce that the truck that brought back the 2024 North America Truck of the Year trophy in its bed was the Ford SuperDuty.
How NACTOY Selects Its Winners
The vehicles were voted on by 50 respected automotive journalists who write for a wide variety of print, online, and broadcast media outlets from across the U.S. and Canada, from several publications and media outlets. Each of the journalists tested the vehicles in their own way by the customs of their own media outlets. NACTOY’s winner selection was based on outstanding innovation, design, performance, driver satisfaction, and value. This unique process and level of expertise involved in the selection makes being named a NACTOY finalist—and even more so a winner—a highly coveted achievement.
The many truck candidates were whittled down to three finalists, announced at the Los Angeles Auto Show. On January 4th in Pontiac, Michigan, the Ford SuperDuty was announced as the winner. The award primarily reflects the changes in the 2023 model year, which came too late for last year’s contest and thus qualified for the 2024 award. The redesign in 2023 included new exterior and interior design, updated technology focused on improving hauling and towing, and two new V8 engines, one gas and one diesel.
Versatility and Capability
Part of the Super Duty’s attraction is the broad scope of the model line, which can range from a work truck with vinyl floors and seating to offering heated, ventilated, and massaging seats covered in two-tone leather upholstery, all in a cab with an 18-speaker Bang & Olufsen audio system.
“Ford’s F-series Super Duty pickups embody the concept ‘a workhorse and a show horse.’ Equally suited to construction sites and towing million-dollar trailers, it’s loaded with technology to simplify its chores and keep the driver comfortable.” – Mark Phelan (Detroit Free Press) and NACTOY juror.
Taking on the Challenges of Towing
A heavy-duty truck is expected to have excellent capability, and the Super Duty does not disappoint. Ninety percent of Super Duty owners use their vehicles to tow. Towing capabilities range from an F-250 Crew Cab, long-bed 4X4 model capacity of 13,700 pounds to 40,000 pounds with a gooseneck behind a single cab F-450 powered by diesel.
It may be the towing technology that impressed the most, including:
- Onboard Scales with Smart Hitch – Estimates cargo weight in real-time and provides guidance on trailer tongue weight distribution, which can be accessed on the center touchscreen, FordPass™ app, or within the taillamps
- 360-Degree Trailer Camera System – Using mobile cameras can provide a bird’s-eye view of the trailer to assist in maneuvering in tight spaces.
- Blind Spot Information System for Fifth Wheel & Gooseneck – Mobile sensors can be attached to a trailer to extend blind spot identification across the entire length of the truck and trailer.
- Tailgate Down Camera and Tailgate Down Reverse Sensing System – The camera and reverse sensors in the top tailgate provide visual and audible alerts regardless of whether the tailgate is up or down.
- Pro Trailer Hitch Assist – Automatically backs the truck up and aligns the conventional hitch ball to the trailer receiver.
- Trailer Navigation – Plots routes that can be safely navigated with given trailer dimensions and weight to avoid potential issues with low bridges and tight turns
“The Ford Super Duty retains its leadership in the heavy-duty pickup truck category with its impressive towing, payload, torque, and horsepower figures. Its four engine choices are highlighted by the new standard 6.8-liter gasoline V8 and 6.7-liter Power Stroke diesel V8. And the big Super Duty is remarkably comfortable and easy to drive.” – Jack R. Nerad (America on the Road Radio/JDPower.com/TrueCar.com/USNews.com) and NACTOY juror.
A heavy-duty pickup is always a significant investment, so it is good to know that in selecting the Super Duty, your choice has the backing of US and Canada’s most distinguished journalists. If you are in the market for a heavy-duty truck, visit Benna Ford and see the best Ford truck available.
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